The major and mega event landscape is fast-moving, ever-changing and constantly being redefined with new technological and commercial solutions to meet the evolving demands of contemporary audiences.
However, this evolving landscape and persistent demand from event asset owners, user groups and attendees to deliver ever-higher service levels and standards of delivery, comes at a cost. We’ve seen costs in the major event industry grow by an average of 8-10% per year over the last decade and all at a time when commercial sponsorship revenue is decreasing. Commercial partners are becoming smarter about their route to market and demand for innovative, consumer-focused solutions has never been higher.
Its also become a crowded major event marketplace, with a range of new products emerging and replacing the traditionally popular event assets, with innovative, end-user focused, multi-option products designed to cater for a youthful, technologically minded generation of consumers.
The interplay and connectivity between operational dependencies, delivery partners and user groups can at times be headache-inducing. Interdependencies are everywhere in the major event delivery environment and the industry has developed complex tools and resource-heavy solutions to tackle complex challenges.
Major event bidding , working to constrained timelines with limited resources, whilst striving to present the most attractive proposition to international rights holders, can also be complex.