A hugely complex live environment scheme, comprising of an extensive refurbishment throughout every corner of the public and operational spaces, alongside a new build façade extension, housing multi levels of hospitality and overall seating replacement. All while in full operation to 133 events of various magnitude.
Notwithstanding the difficulties surrounding the safe integration of up to 15,000 attendees, the arena is landlocked with a canal and road network, alongside a continuous 24hr public thoroughfare. To add to this, the venue sits immediately over the main west coast rail line into New Street station.
Strategically planned over 25+ phases, the £30 million project was successfully completed three weeks early and within budget, due to Client request to accelerate the opening launch date in order to secure an high profile international artist. All of which included the capture of £2.5m of sponsor variations. Utilising construction and operational experience within the industry, coupled with necessary agility to flex with the event programme, novus were appointed to project manage all facets of the scheme, the team, multiple stakeholders, promoters and sponsors; from inception through to launch.